The project's tourist portal is on line

The project aims to enhance the tourism potential of industrial heritage and living industry by rediscovering the local Genius Loci

GENIUS LOCI is a co-founded European project under the COSME Programme of the European Union. The project has the intent to put the heritage of SMEs and traditional crafts and industries in the light and to revalue and enhance its appreciation by tourists and the general public.

Partners are located in: Italy, Spain, Hungary, Malta, and Belgium.

The Genius Loci Project aims to foster the touristic market related to the following sectors:

1. Fermented drinks (beer, wine, cider, etc.), the distilling process, and their transformation in spirits

2. The heritage of clay processing industries (bricks, tiles, roof tiles (refractory bricks, pottery, drainage pipes, majolica, etc.)

3. Traditional textile crafts (weaving) and the production of traditional European textile fibres (as flax, hemp, etc.)

cosme-programmeThis web site  is part of the project GENIUS LOCI  which has received funding from the European Union’s COSME Programme (2014-2020).


Final Conference


Main Features

Creation of an innovative, transnational tourist package that promotes among a wide target group, the industrial heritage with the possibility of discovering the cultural and social entertainments offered by the visit able locations.

Provide the tourist operators specific tools and methodologies in order to increase the tourism flow towards the industrial heritage sites;

Make citizens leading actors of their own tourist experience, enabling them to approach new technologies in order to choose and plan their personal transnational holiday

Establishment of INDUSTRIANA network and Creation of E-FAITH quality Label and the creation of QR CODEs concerning real-time information about the points of interest










INDUSTRIANA is a community of European industrial and technical heritage sites and museums and their visitors, aiming to map them on a European platform, to promote them, linking them and establishing contacts between one another


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We are now establishing an inventory of historical sites, museums and collections, traditional enterprises, but also of intangible heritage (as places where the traditional now how and knowledge is kept alive and places where the tradition is passed on to future generations) linked to the topics of the project (fermented drinks, clay processing industries, traditional textile crafts).

A selection of the aforementioned will be awarded a free European industrial and technical heritage label called “Industriana”.

If you want to obtain the label for your site, your museum or your heritage initiative:  fill it in and return it by October 2016.